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Planning and Managing PR Campaigns


Location Start date End date Price Inquire Register
Dubai Courses 30.12.2018 03.01.2019 3,950 $ Inquire now Register
Dubai Courses 13.01.2019 17.01.2019 3,950 $ Inquire now Register
Dubai Courses 27.01.2019 31.01.2019 3,950 $ Inquire now Register
Moscow Courses 27.01.2019 31.01.2019 6,950 $ Inquire now Register
Dubai Courses 17.02.2019 21.02.2019 3,950 $ Inquire now Register
Beirut Courses 17.02.2019 21.02.2019 3,950 $ Inquire now Register
Casa Blanca Courses 03.03.2019 07.03.2019 4,950 $ Inquire now Register
Madrid Courses 03.03.2019 07.03.2019 5,950 $ Inquire now Register
Dubai Courses 03.03.2019 07.03.2019 3,950 $ Inquire now Register
Istanbul Courses 17.03.2019 21.03.2019 5,950 $ Inquire now Register
Dubai Courses 17.03.2019 21.03.2019 3,950 $ Inquire now Register
Dubai Courses 07.04.2019 11.04.2019 3,950 $ Inquire now Register
Cairo Courses 07.04.2019 11.04.2019 3,950 $ Inquire now Register
London Courses 21.04.2019 25.04.2019 5,950 $ Inquire now Register
Vienna Courses 21.04.2019 25.04.2019 5,950 $ Inquire now Register
Dubai Courses 21.04.2019 25.04.2019 3,950 $ Inquire now Register
Istanbul Courses 09.06.2019 13.06.2019 5,950 $ Inquire now Register
Dubai Courses 09.06.2019 13.06.2019 3,950 $ Inquire now Register
Dubai Courses 30.06.2019 04.07.2019 3,950 $ Inquire now Register
Dubai Courses 14.07.2019 18.07.2019 3,950 $ Inquire now Register
Paris Courses 14.07.2019 18.07.2019 5,950 $ Inquire now Register
Dubai Courses 21.07.2019 25.07.2019 3,950 $ Inquire now Register
Dubai Courses 11.08.2019 15.08.2019 3,950 $ Inquire now Register
Moscow Courses 01.09.2019 05.09.2019 6,950 $ Inquire now Register
Dubai Courses 01.09.2019 05.09.2019 3,950 $ Inquire now Register

Overview

Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
 
This powerful programme takes a problem solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the programme.
 
Highlights of the programme include:
 
  • Powerful planning tools
  • A wealth of practical examples and frameworks
  • Personal coaching and advice
  • Incorporation of your own content into the programme giving real, useable outputs
  • A practical and theoretical toolkit for use beyond the course

Objectives

  • To examine the range of PR campaigns and the purposes that they can achieve
  • To develop a problem-solving approach to match PR campaign strategy to business objectives
  • To plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology